You are here: User Guides > App for Marketo > Welcome to the Lionbridge App for Marketo > How the Lionbridge App Helps You Manage Your Multilingual Marketing Lifecycle

How the Lionbridge App Helps You Manage Your Multilingual Marketing Lifecycle

The Lionbridge App for Marketo (Lionbridge App) is a plug-in module for Marketo. It provides a range of features and user interface enhancements that enable you to select, send, monitor, and retrieve content for translation into any language.

These features automate the process, which dramatically reduces the effort and time required to export and re-import content that needs to be localized. This is very helpful when translating large volumes of content or ensuring that translated content is quickly re-imported to meet deadlines.

You manage your multilingual marketing lifecycle entirely from within the Lionbridge App:

  1. The Lionbridge App exports your content from Marketo in XML format and delivers these content files to the Lionbridge Content API.
  2. The Lionbridge Content API delivers your content to your translation providers, based on routing rules that your company chooses and the Lionbridge Connector Team implements.
  3. When the translated content is ready, the Lionbridge Content API retrieves it from your translators and delivers it to the Lionbridge App.
  4. The Lionbridge App automatically re-imports the content into the correct location in Marketo.

You can then review, revise, reject, or publish the translated content as needed.

Note: Neither the Lionbridge App nor the Lionbridge Content API performs any translation. Similarly, the Lionbridge Connector Team does not provide any translation services. Your company chooses the translation provider that performs the translation.